That is why, make sure you use promotional ideas in the right manner! Find out the most important preschool marketing ideas below :

If you are looking for a cost-effective strategy on how to market preschool, then this one's for you!

Pamphlets and leaflets distribution is the most common preschool marketing idea. You'll easily find many pamphlets attached in a newspaper while reading it. It assists you to reach a wider audience base.

Other than leaflets and pamphlets, you can opt for providing advertisements through hoardings, boards, and posters at several places. Distributing business cards and flyers to people is one of the easiest yet most effective preschool marketing ideas to grab parent’s attention.

Which parents of your audience wouldn't like to get real exposure for their children to preschool?

Organizing an open day is always a better preschool promotion idea. Parents will not only get to know whether their child fits in your preschool or not, but they too can see the facilities and staff appointed by you. It leaves an intractable impression as compared to visiting websites or social media handles.

Remember, the more exposure to the environment you offer, the more engaging your target audience will be. Thus, be wise while choosing marketing strategies.

It becomes crucial to get positivity from the society where your preschool is set up. As a part of that society, you can engage in the events organized around your business and advertise there as well. You can sponsor these events and add some fun activities for children there.

“Win the hearts of children, parents will be happy automatically”

Dress your staff in t-shirts with your preschool's logo and let people know about you. Deliver gifts and candies to children along with your flyers and that's how you can easily indulge in preschool marketing.

It is a well-known phrase :

"They say what they hear"

So, let them hear about you, but in a positive manner! Word of mouth, as a preschool marketing idea never gets old. Whenever you get an opportunity, try to share about your preschool and promote it. Encourage your present parents to deliver words about your organization to others. You can also promise them some discounts on fees or incentives. It does wonders!

Who doesn't use social media today? Almost all people handle their own instagram or facebook accounts. Social media can help in your preschool promotion a lot.

Create your account at various social media handles such as Instagram, Facebook, Twitter, etc. and let the magic happen. You can regularly post about your preschool, add colorful and attractive pictures, do polling on your stories to know what actually parents desire for their children and use FAQ tools as well.

Use both organic and inorganic advertisements to reach your audience directly. You can also try adding testimonials to your accounts for a better impression.

Today, influencers have taken over most of social media. Collaborating with influencers allows you to reach millions of people which is an effective way to market preschool.

For the same purpose, you can try contacting an influencer focussing education and knowledge sector. People usually notice and follow what their favorite influencers are upto. That is why supposedly they are influencers!

Ask the influencers to advertise about your preschool on their posts and stories. In addition, ask them to visit your preschool and convey the message.

7. Make your Website

Websites are an appropriate way to market preschools. People tend to visit an organization's website once they are interested. In such a case, it is beneficial if you use a website as a preschool marketing idea.

Add blogs to educate the audience about your services. Provide pictures and virtual school tours on the website, which helps a lot. One can also try arranging a virtual webinar for the interested parents and guide them.

As a business, you can always list yourself at various business listings on the Internet.

Numerous business listings will present you as a preschool to the required audience. It will not only direct your audience towards you, but also display contact guidelines, location, and gallery of your institution.

For the same purpose, you can use Buzzapp which is a commonly used platform today for searching and comparing various schools. List yourself among the other preschools and promote it conveniently. Thus, use this preschool marketing idea and benefit. Once you have created your marketing strategy, your business is ready to touch the skies. Though, remember one thing:

"Everything is always insufficient"

Similarly, your tasks do not end at creating a good marketing plan for preschool promotion. After you've curated it, it becomes necessary that you review your strategy frequently and update it according to the changes required at regular intervals.

The preschool promotion ideas mentioned above will undoubtedly help you stand out and draw parents’ attention to your preschool. Do you think it ends here? No, this is where the real game begins. 

Once the 101 ways to market your school pay off and the parent comes to your school for the enquiries, you must roll up your sleeves to ensure they finalise their decision to choose your preschool for their child. So, here are certain things to keep in mind if you want to attract parents to your preschool and turn them into your customers. When parents visit your preschool for the first time, make sure you create a welcoming environment where they feel their children will be happy, safe and engaged.

And, how can you do this -

1. Keep the classrooms clean and organised where everything is in its place. 
2. Highlight to the parents that you meet the licensing requirement and hold the necessary accreditations to run the preschool. 
3. Let them know you follow all safety protocols and your staff is well-trained.
4. Talk about the well-rounded curriculum that you offer and also highlight any unique programs that you offer - like a yoga class or an after school activity. This indicates that all of their requirements can be met at this one place. 
5. Your staff must look clean, hygienic and easy to approach. Let them know how committed you are to ensuring that they undergo regular training and skill upgradation.
6. Your preschool policies should be consistent, well-thought and well-researched. Be ready to explain it to them with reasoning. This will demonstrate your experience and confidence in handling the preschool. 
7. In the end, if a child is happy coming to preschool, the parents are more likely to continue enrollment because, they too, do not want to go through the hassle of searching a new preschool and trying to settle the kid in again.  

And if you have existing satisfied parents, request them to leave a positive review about your preschool on Google or other relevant platforms. It can be the most effective advertising idea that can easily attract parents to your preschool. These reviews matter, as most parents refer to them before considering a preschool for their child. The task may seem easy, yet for the one who is managing the whole administration, it becomes difficult to cope with all the work.

If such is the case for you as well, we are always open for assistance. You can reach out to us through our website - Teeny Beans and gain access to your promotional work handled with convenience!