by Sonali Rai
Published On : 7 Dec | 6 min Read
In 2026, attracting a new family to your preschool is both a challenging and an exciting opportunity. Today, parents are no longer content with dropping their children off at school just to spend time. They are looking for a safe, nurturing environment where children can grow, learn and thrive.
Moreover, with so many preschools coming up everywhere, how do you make your preschool stand out? The key lies in adopting a fresh and creative approach that not only meets the needs of families but exceeds their expectations.
In this article, we will share 11 proven methods to increase your preschool admissions. Ready to make 2026 your best year? So, let us begin.
In today’s digital era, parents often turn to the internet when searching for preschools for their children. For this, you must ensure your preschool has a well-designed website and active social media profiles.
Invest in a good mobile-friendly website that is easy to navigate. Do not forget to highlight your key features like curriculum, teacher qualifications, etc. To form a connection with prospective families, you can also use social media to share photos of children involved in fun activities.
Make use of Google, Facebook, and Instagram to reach your potential audience through targeted advertising. The best part about these platforms is they allow you to focus on families within your areas thereby allowing you to attract the right audience.
For example, with Facebook ads, you can target parents of 2-4 aged children in your area and highlight your preschool’s unique offering.
For most busy parents, it becomes difficult to visit the preschool premises due to various work commitments. In such scenarios, decision-making for parents would become much easier if you host a live webinar and help the parents walk through preschool, answering their questions and previewing your teaching methods.
Incorporating this strategy will allow busy parents to explore your preschool from the comfort of their homes and help them learn more about your preschool classrooms and learning environment.
Highlighting your preschool’s distinct learning methods and specialized programs will help you stand out from others. Parents are always on the lookout for learning environments that offer more than just standard teaching.
If you are unsure how to make this happen, you can check out Teeny Beans, a non franchise preschool solution. It provides a meticulously designed curriculum that is based on the British Early Years Foundation Stage (EYFS) framework. This internationally recognized approach focuses on the overall development of the child.
Highlighting a unique curriculum and your specialized offerings demonstrates the tangible benefits your preschool can provide, thereby leading to an increase in admissions.
Most parents, especially ones with demanding working hours prefer flexibility when it comes to choosing a preschool for their children.
By flexibility, it means, offering extended care like busy parents can drop off their kids early and pick up a little late to accommodate their work schedule. Whereas parents who do not want full-time care can be offered an option for a part-time program.
Offering this kind of flexibility will attract more parents who need additional convenience.
Word-of-mouth is still the most trusted source that parents use while selecting a preschool for their children. Hearing authentic success stories from other parents helps in building trust and positively impacts your preschool’s reputation.
For a better reach, you can create a video testimonial series where parents can share their positive experiences with your preschool. And this can further be shared on your website, email newsletters, and social media.
A referral program is another best strategy that can tap into the power of word-of-mouth, encouraging parents to recommend your preschool to their friends and families. More than advertisements, parents prefer recommendations from people they know. The best part about this strategy is that it allows you to reach a highly targeted audience at a comparatively lower cost.
A well-executed referral program is more than a marketing tool that allows you to build a community and show appreciation to your existing families.
Parents are always seeking ways to enhance their child's learning and development. Hosting educational seminars for parents can position your preschool as a trusted partner in their parenting journey along with showcasing your expertise in early childhood care.
You can start by inviting a pediatrician or a child development expert who can educate the parents on key topics like the development milestones of the preschoolers and how parents can support their growth at home. These events also help in fostering a stronger connection with families.
In today’s world, parents are highly concerned about their child’s safety. By demonstrating your commitment to maintaining a safe and secure environment, you can win parents' trust and alleviate their concerns.
Highlight key safety features of your preschool like secure entry systems, surveillance cameras, and locked perimeters. Do emphasize how you ensure vigilance while hiring staff members by conducting background checks. Let them know how your staff is trained in first aid and other emergency procedures.
Using data to understand your audience’s preferences can transform how you attract new families and get more enrollments.
You can track your website’s performance using tools like Google Analytics to monitor which pages receive more traffic, and then you can make changes to optimize results.
You can also analyze enrollment trends by identifying which times of the year see the highest enquiries and then schedule your marketing campaigns accordingly.
To minimize last-minute stress, you can encourage families to enroll early by offering incentives. You can create urgency by giving a discount to families if they enroll before a specific deadline.
Early enrollment incentives are a win-win scenario for parents as well as the preschool as they help preschools fill spots faster while rewarding parents for planning ahead of time.
Increasing preschool admission requires a multifaceted approach that must align with the needs of the parents. By focusing on things that matter most to parents, your preschool can beat the competition.
For more updates on ways to increase preschool admissions, follow us at Teeny Beans.
